Ambiente-Hotspot for layout and new workspace ideas for 2024

Ambiente is not just the largest consumer products exhibition of the year but also one of the earliest globally significant design events, serving as a trend seismograph. With new display focal areas, it will bring manufacturers and designers even closer together in 2024 as it focuses on future workplaces. Here are new workspace ideas for 2024

Elena Salmistraro, a designer based in Milan, has been named “Ambiente Designer 2024” and is introducing a new feature at trade shows with her unique exhibition, “The Lounge.” Image credit: Danilo Scarpati for Living/living.corriere.it

Work has evolved significantly due to hypermobile, remote work, and the rise of home office spaces. Ambiente, the world’s largest consumer goods fair, will focus on professional exchange in four domains: dining, living, giving, and working. The Future of Work area will showcase items and solutions for modern workspaces, with the future of work as a meta-theme in 2024. Exhibitors and trade visitors will be attracted to the adaptable and lively workplace environment.

In the Talents section in Hall 3.1, up-and-coming interior and tableware and accessory designers will showcase their creative solutions for modern living spaces. Image credit: Messe Frankfurt/Jean-Luc Valentin.

Hotspot Work Areas (New workspace ideas for 2024):

Ambiente Working showcases acoustics, furniture, lighting, stationery, and office supplies. The Future of Work section focuses on environmentally friendly workplace layouts. Berlin-based MTTR proposes four wooden dome structures for Hall 3.1, including “Socialise,” “Collaborate,” “Concentrate,” and “Educate,” with spaces for gathering, positive communication, and an Academy program stage.

Ambiente links global industry players of importance. Ambient working is becoming more and more popular across all product categories; the Future of Work area features a carefully curated collection of modern workplaces. Image credit: Messe Frankfurt/Jean-Luc Valentin

“Well-thought-out design and functionality can only enhance the experience and increase its efficiency,”

The Future of Work area at MTTR will showcase contemporary work situations in four carefully chosen settings. Architects André Schmidt and Joris Fach aim to showcase essential components of modern office settings, highlighting how good design and functionality can make tasks more enjoyable and efficient, while also promoting conversation and idea-sharing.

Particular interest 2024: business contracts

Co-working spaces are becoming places to work, hotels are becoming second homes, and homes are becoming alternative offices due to the changing dynamics of daily life, work, and living. Function lines are getting fuzzier, and opportunities for collaboration are opening up in the ambiguous spaces between interior design, hospitality, and the future of work.

Exhibitors showcase their items on-site at Ambiente, ranging from big order numbers to customized and individualized series products.
Image credit: Messe Frankfurt/Jean-Luc Valentin

With its Special Interests HoReCa (Hotel, Restaurant, and Catering) and Contract Business sections, Ambiente targets the contract sector by showcasing exhibitors that have a unique focus on contract business and the hospitality sector. It is, therefore, possible for office furnishers, interior designers, project developers, facility managers, wholesalers, and retailers to quickly identify manufacturers that provide services like excellent quality in big order numbers, individualization of series items, and customization.

“The Lounge” as a metaphor workspace for ordinary life

New workspace ideas for 2024 a trade show that unites global manufacturers, small craft industries, design firms, and large brands under one roof, is introducing two new platforms for design and emerging talent. “Designer Day” is on Saturday. On one of five themed days, five invited designers will each give a presentation of their unique viewpoints.

According to Elena Salmistraro, “I chose a theme that offers an innovative perspective… with a cheerful look at contemporary design and a focus on the pursuit of happiness.” Image credit: Elena Salmistraro/Design Studio Milano

Elena Salmistraro, the first “Ambiente Designer,” will create a dedicated lounge in Milan, reflecting the traditional interior design and linking to the HoReCa theme area. The lounge aims to create an industrial ambiance between private and public spaces, focusing on hospitality, living, and business. The lounge is designed to be comfortable, offering various areas for reading, working, waiting, and dining.

Inventive border-crosser

I’m thrilled to be developing the fascinating project “The Lounge” and to be participating in Ambiente in Frankfurt for the first time. I’ve picked a topic that, rather than taking a formalistic approach, gives an inventive viewpoint by taking a positive look at modern design and emphasizing the quest for pleasure, adds Salmistraro. Her vibrant, funny, visual, and lyrical designs have swiftly made her a well-known, yet still relatively young, personality on the global design scene.

Young, international designers respond to current concerns at Ambiente within the “Talents” section with innovative ideas, eco-friendly products, and imaginative solutions. Image credit: Messe Frankfurt/Jean-Luc Valentin

Ambiente’s “Talents” area showcases young designers addressing contemporary issues with creative solutions, eco-friendly ideas, and forward-thinking products. Salmistraro, a Milan-based fashion and product designer, uses drawings to create installations and items. Ambiente emphasizes current design trends and aims to demonstrate their significance in the design world. The Talents promotional program allows aspiring designers to showcase their creative and eco-friendly ideas to media, exhibitors, and guests, fostering a network for industry designers.